CES 2017

CES 2017

Our work for the DISH presence at CES 2017 was done without a true debut or product reveal to focus our efforts around. Instead, we were asked to tell "the whole story of the DISH experience."

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Approach

We portrayed DISH as the home theater system of the future. DISH reacts to spoken commands, and lets you search content from integrated libraries in seconds. We chose "See What's Possible" as a tagline, accompanied by a series of experiential designs that enforced notions of endless possibility. Graphical typography transitioned booth visitors from the aspirational "See What's Possible' to more tangible, beneficial elements like integrated voice control.

Impact

OneTen applied the CES theme across tactics including booth design, a CES program guide, landing page and more. We worked closely with both the Product and Events teams throughout the process, to help align our work with overall company objectives. Our efforts garnered much attention, as well as the GDUSA for InHouse Design award for booth graphics.

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